Full-scope project delivery or just component areas of expertise

We tailor a package to exactly suit your project, its needs and budget
 

Design Phase

• Competitor analysis

• Bespoke spa model/prospect identification

• Maximized model development in a post Covid-19 landscape

• Business plan support/optimisation opportunity

• Briefing, requirement & scope to client design team

• Floor plan review and coordinated design support

• Guidance & support through all design phases

• Room detail guidelines

• FF&E guidance

• (OSE) Specialist operating equipment identification, supplier recommendation & cost budget

• Spa signage and guest guidelines lead

• External areas - maximising outdoor spa opportunity

Pre-Opening Development

• Full project lead through to opening

• Bespoke model & brand definition, to include spa and wellness opportunity across the wider business

• Core business strategy development

• Optimised target audience identification

• Product brand(s) identification

• Retail concept & strategy

• Spa partner(s) contract negotiation

• Unique treatments & menu development, content & pricing

• Strategic spa package development

• Spa programme development

• Evolving systems, processes & standard operating procedures development (SOPs)

• Staff manual development

• Spa-specific training identification & programme - hotel & spa

• Spa-specific attention to detail training - hotel & spa

• Spa Manager, one-to-one JGA mentor programme

• Spa software recommendation & configuration guidance

• Spa-to-hotel synergy

• Pre-opening marketing & sales campaign inclusion advice

• Onsite launch support

• On & off-site PR event support

• Any other specific support requirement up to & including opening

HR, Marketing & Set-Up

• Recommended staffing structure

• Job descriptions, salary & incentive structures, measurability, performance-related KPI’s

• Recruitment, short-listing, trade-tests, interview & selection support

• Spa manager induction - format & inclusion

• Senior team mentoring/coaching

• Sales, marketing, PR strategy/plan review & recommendation

• Website content review & recommendation

• Collateral (remote print and imagery) requirement identification

• Leading full business, operations & process requirement

• Leading accounts, cost-centres & strategic business set up, measurement and review requirement

• Stock management systems

After-Opening

• Business Management

• Review of existing business, operation, offering, position (benchmark) and delivery - fully detailed strategic report

• Mystery shopper assessment - fully detailed report

• Existing business transformation - synergising the spa, hotel, hospitality & wider departments/business:

  • Re-branding identification

  • Refinement, synergising & transformation of existing offering

  • Process & services re-alignment

  • Refreshment of first-class hospitality standards & delivery

  • Strategic identification for escalated business outcomes

  • PR, sales & marketing review & advice

  • PR event support

  • Lead implementation/transformation consultancy contracts

• Associated, wider staff and departmental training

• Development brainstorming exercises

• Spa/hotel/hospitality manager development coaching

• Senior management consultancy contracts

• Trouble-shooter, transformation, implementation contracts

• Ongoing spa/hotel/hospitality review & growth contracts

• Spa-specific training to hotel head-of-departments - requirement, process, cross-sales maximisation